See Why People Don’t Click
Understand what’s stopping visitors from taking action on your site — right away.
Why people aren’t doing the thing (yet)
Glinter shows where clarity, trust, or momentum breaks, without charts, jargon, or vague advice.
What you’ll see
- Insights
- Priority Actions
- Optimized Copy Draft
How Glinter surfaces what stops action
Glinter follows the path a visitor takes, and shows where momentum breaks.
Shows why people leave immediately
Glinter shows what’s unclear or confusing in the first seconds.
Shows why they scroll but don’t click
See where interest drops and momentum breaks.
Shows why they click, then disappear
Surface friction and doubt that stops follow-through.
Shows why forms get started not finished
Identify trust gaps and hesitation points.
Shows why “looks fine” still doesn’t work
Find where explanation replaces persuasion.
Shows why traffic doesn’t turn into action
See how structure, clarity, and intent misalign.
What Glinter gives you
Clear insight. Clear priorities. A starting point you can use.
Understanding
A plain-language breakdown of what’s blocking action — and where.
Direction
The few fixes that matter most, in the order they’ll help the most.
A starting point
A rewritten version of your page you can actually work from.
What Glinter looks for
Whether clarity stabilizes before persuasion begins
Glinter detects if visitors understand what this is and why it matters before influence is applied.
Whether value anchors early or remains implied
Glinter surfaces when meaning feels assumed instead of grounded in something concrete.
Where trust resolves — and where it quietly doesn’t
Glinter identifies unresolved doubt at the exact moment action is requested.
Where momentum collapses under cognitive load
Glinter finds moments where thinking replaces forward movement.
Whether the page carries a coherent decision path
Glinter evaluates how structure, sequencing, and intent work together as a whole.
What our early testers are discovering
Joey Licata
I immediately saw issues on the page that I’d completely missed, even after working on it for months.
John C. Poyser
This was the first time a site analysis actually told me what to fix, not just what was wrong.
Anthony McLaughlin
Once I read the breakdown, I couldn’t unsee the problems anymore.
Backed by experience working with organizations including:
Why this works
Because decisions aren’t driven by isolated elements, they’re shaped by how signals work together, in sequence.
Evaluates decisions as a system
Glinter analyzes how clarity, trust, motivation, and friction interact, not whether they exist in isolation.
Analyzes signals in decision order
Glinter evaluates elements in the sequence visitors encounter them, not as static page components.
Grounded in real expert analysis
The engine reflects how experienced CRO practitioners diagnose live pages, not generic best practices.
Generates insight in context
Findings are produced within the page’s structure, intent, and audience, not from abstract rules.
Your Questions, Answered Simply
Yes, by showing you what’s stopping people from taking action.
Most sites don’t fail because of design. They fail because key signals, clarity, trust, value, and momentum, aren’t landing in the right order. Glinter identifies where those breakdowns happen so you can fix the things that actually affect decisions.
Glinter analyzes how your page communicates, persuades, and asks for action, step by step, from a visitor’s point of view. It evaluates whether the right signals are present and whether they appear at the moment people need them to decide.
You’ll get:
- A clear breakdown of what’s blocking action and why
- A short, prioritized list of fixes that matter most
- A rewritten version of your page copy you can use as a starting point
The goal is to give you direction you can act on immediately.
No.
The output is written in plain language and focuses on decisions, not metrics. You don’t need analytics, CRO knowledge, or tooling experience to understand what it’s showing you.
You decide.
You can apply the changes yourself, hand the output to a designer or developer, or use it to guide deeper optimization work. Glinter’s role is to show you what to fix first so you’re not guessing.
You can run an initial analysis to see how Glinter works and review the results.
During beta, usage may be limited to keep the system reliable. If there’s ever a cost involved, you’ll see that clearly before continuing.
Who It’s For
Founders and operators who know something’s wrong
They have traffic, but visitors aren’t doing what they expect.
Designers who want to explain why, not just redesign
Useful for diagnosing issues before proposing solutions.
Agencies that need clarity, fast
Quick, structured insight that’s easy to explain to clients.
Teams tired of vague advice and generic audits
They want direction, not another list of best practices.
Anyone responsible for conversions, not just traffic
See what’s stopping people from clicking
Enter your site URL and get a clear breakdown.
Steven Goldhar
It explained why people weren’t clicking in a way that finally made sense.
Judy Ross
The rewritten copy alone was worth it as a starting point.
Warren Sprau
It felt like having a CRO expert walk through the page with me.